When it comes to branding, perception is everything. This rang particularly true when a popular TV program showed some love to a St Kilda strip that was suffering from some poor PR.
St Kilda has long been a Melbourne icon, drawing tourists to its sandy shores, locals to its pubs and homemakers to its array of amazing houses. One area of the popular suburb however was suffering from a less-than-great image problem. Fitzroy St has had its ups and downs with rental occupancy rate at an all time low of 20 % at one point.
However after a cracking renovation and some great publicity via The Block, this once forgotten strip is back in business and proving to be more popular than ever.
Here’s how the Gatewick Effect came about.